Why you MIGHT want the .co domain to go with your .com

Text reading .com

In general I would completely avoid registering any two letter top-level domians like .ai or .io. However, I have had another experience that I will share that may at times mean going against that advice in specific cases. At times it may be really valuable to register the .co domain that goes with your .com […]

How to generate lighter shades of a hex color

A table showing four shades from dark to light of four different colors.

In this post I’ll discuss the importance of having different shades of a brand’s colors available for web design and how to easily generate these colors based on one original color. Why different shades of colors are desirable on websites Many brands have a few brand colors, but when it comes to web design and […]

Mistakes to avoid when picking a domain name

I’ve picked several domain names myself and seen lots of other choices as well over many years. Over that time I’ve learned a few things to do (and NOT to do) from this process. It can be tricky to find a domain name that checks every box, especially as more and more names are taken. […]